We have known about its fabulousness for a long time but now Como has come to the forefront of the fashion world too.
Dolce and Gabbana, those kings of couture, have catapulted Como to a whole new level.
Inspired by the Alessandro Manzoni oeuvre The Betrothed, their latest offering to the Alta Moda fashionistas of the world showed Como’s beauty in a whole new light. Cue: lights, drama, action: a star line-up of leading ladies tripping down the catwalk in dresses each more beautiful and unbelievable than the last. Think Naomi Campbell in an exquisitely tailored feathered gown and matching headpiece and Helena Christensen as an Italian widow, dramatically draped in black lace. Fast forward to a younger generation of models: Princess Diana’s niece Lady Kitty Spencer gliding down the catwalk in a hugely skirted dress and Emma Weymouth is an-oh-so perfect skirt depicting scenes from both Como and the book. Let’s all agree now – Dolce and Gabbana certainly know how to add regal opulence, fantasy and intoxicating Italian style to their shows.
But the real star of this collection was the setting. Against a backdrop of setting sun and shimmering waters, the mountains seemed to echo with the charismatic beauty of the Lake. And right in the centre were the romantic venues chose by the Italian Dream Team such as Villa d’Este and Villa Carlotta (both Bespoke venues!), playing its part to perfection. This is a landscape that has inspired everyone from Byron to Clooney, and is the reason why we do what we do. Sharing Como’s beauty is at the forefront of our passion for this job. Were we emotional when we saw the show? Yes, of course but greater still was our sense of pride. Como is so much more than a sum of her parts: romantic, beautiful and now the must go place on the lips of even the most jaded of fashionistas.
Dolce and Gabbana knew that by setting their Alta Moda show in Como it would get people talking and yes, why not, buying their dresses. A calculated mediated show? Maybe. But mostly this show was about lives lived and loves lost, femininity (even for men), delicateness, precision and extravagance. And dreamy eternity. And as wedding organisers those are two words that we like.
At this level of couture, fashion is more about art than clothes, and is the pinnacle of creativity for any designer. And with Como playing her role of muse like the Grande Dame that she is, we think you’ll agree on its success.